Unveiling My Creative Journey

DISRUPTIVE CULTURE

Hello, I’m Samya Mohamed—a New York–based lifestyle creator, influencer, creative strategist, and event host known for producing high-impact, visually compelling content across fashion, beauty, fitness, and lifestyle. As the face behind “Samya Takes Over,” I’ve built a growing digital presence rooted in authenticity, consistency, and innovative storytelling that resonates with modern audiences.

COVERGIRL

My work is driven by a deep understanding of audience engagement, digital trends, and brand storytelling, allowing me to create user-generated content (UGC) that not only connects but converts. I’ve collaborated with leading brands across beauty, fashion, and entertainment—helping them elevate their image through relatable, high-quality content and immersive experiences.
Beyond content creation, I bring a strong foundation in digital project management and ecommerce strategy. As a Digital Project Manager at Ralph Lauren Corporate, I led large-scale initiatives including product detail page (PDP) optimization, digital asset management (DAM), and product information management (PIM), while helping spearhead the brand’s evolution into 3D product design and next-generation digital experiences.
My multidisciplinary background across creative direction, operations, and performance-driven content allows me to bridge the gap between content, commerce, and culture. Brands looking to cut through the noise and connect authentically with their audience will find a strategic, creative, and results-driven partner in me.
Let’s collaborate to create impactful experiences that elevate your brand and leave a lasting impression.